I got a call from an ex-student asking me “how do you know when you found product market fit?”

There’s been lots of words written about it, but no actual recordings of the moment.

I remembered I had saved this 90 second, 26 year-old audio file because this is when I knew we had found it at Epiphany.

The speaker was the the Chief Financial Officer of a company called Visio, subsequently acquired by Microsoft

I played it for her and I think it provided some clarity.

It’s worth a listen.

If you can’t hear the audio click here

Filed under: Customer Development |